{"id":3334,"date":"2026-06-06T23:30:23","date_gmt":"2026-06-06T21:30:23","guid":{"rendered":"https:\/\/baptistelegoff.com\/?post_type=project&#038;p=3334"},"modified":"2026-06-09T14:52:15","modified_gmt":"2026-06-09T12:52:15","slug":"sncf","status":"publish","type":"project","link":"https:\/\/baptistelegoff.com\/index.php\/project\/sncf\/","title":{"rendered":"SNCF"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Pinterest<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Direction artistique et conception d\u2019un ensemble de visuels, accompagn\u00e9es de la cr\u00e9ation d\u2019une charte graphique d\u00e9di\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces contenus, destin\u00e9s \u00e0 Pinterest, ont \u00e9t\u00e9 con\u00e7us pour inspirer les voyageurs en mettant en valeur des destinations accessibles en train.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"751\" height=\"1024\" src=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_1-751x1024.jpg\" alt=\"\" class=\"wp-image-3342\" style=\"aspect-ratio:0.716786216490049\" srcset=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_1-751x1024.jpg 751w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_1-220x300.jpg 220w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_1-768x1047.jpg 768w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_1-1126x1536.jpg 1126w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_1-1502x2048.jpg 1502w, 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https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_2-1502x2048.jpg 1502w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_2-scaled.jpg 1877w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"751\" height=\"1024\" src=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_3-751x1024.jpg\" alt=\"\" class=\"wp-image-3344\" srcset=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_3-751x1024.jpg 751w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_3-220x300.jpg 220w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_3-768x1047.jpg 768w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_3-1126x1536.jpg 1126w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_3-1502x2048.jpg 1502w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_3-scaled.jpg 1877w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"1024\" src=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_4-751x1024.jpg\" alt=\"\" class=\"wp-image-3343\" srcset=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_4-751x1024.jpg 751w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_4-220x300.jpg 220w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_4-768x1047.jpg 768w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_4-1126x1536.jpg 1126w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_4-1502x2048.jpg 1502w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_SIMPLE_4-scaled.jpg 1877w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_DOUBLE_1-1-1024x682.jpg\" alt=\"\" class=\"wp-image-3347\" srcset=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_DOUBLE_1-1-1024x682.jpg 1024w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_DOUBLE_1-1-300x200.jpg 300w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_DOUBLE_1-1-768x512.jpg 768w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_DOUBLE_1-1-1536x1024.jpg 1536w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_DOUBLE_1-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"3000\" style=\"aspect-ratio: 2200 \/ 3000;\" width=\"2200\" controls src=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SB-1-BRETAGNE-2.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Top d\u00e9part<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9alisation de divers supports de communication en collaboration avec, ou \u00e0 destination de, partenaires tels que la R\u00e9gion Bretagne et le HuffPost. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9ation et d\u00e9clinaison d\u2019assets graphiques, ainsi que conception d\u2019une identit\u00e9 visuelle compl\u00e8te comprenant une charte graphique et un logo pour plusieurs campagnes de communication.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/HUFFPOST-1024x682.jpg\" alt=\"\" class=\"wp-image-3363\" srcset=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/HUFFPOST-1024x682.jpg 1024w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/HUFFPOST-300x200.jpg 300w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/HUFFPOST-768x512.jpg 768w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/HUFFPOST-1536x1024.jpg 1536w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/HUFFPOST-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"1024\" src=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/CONNECT-DAYS_1-751x1024.jpg\" alt=\"\" class=\"wp-image-3362\" srcset=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/CONNECT-DAYS_1-751x1024.jpg 751w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/CONNECT-DAYS_1-220x300.jpg 220w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/CONNECT-DAYS_1-768x1047.jpg 768w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/CONNECT-DAYS_1-1126x1536.jpg 1126w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/CONNECT-DAYS_1-1502x2048.jpg 1502w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/CONNECT-DAYS_1-scaled.jpg 1877w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"1024\" src=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/CONNECT-DAYS_2-751x1024.jpg\" alt=\"\" class=\"wp-image-3361\" srcset=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/CONNECT-DAYS_2-751x1024.jpg 751w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/CONNECT-DAYS_2-220x300.jpg 220w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/CONNECT-DAYS_2-768x1047.jpg 768w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/CONNECT-DAYS_2-1126x1536.jpg 1126w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/CONNECT-DAYS_2-1502x2048.jpg 1502w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/CONNECT-DAYS_2-scaled.jpg 1877w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Retrainspective<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Conception de plusieurs carrousels \u00e0 partir de la direction artistique de la campagne \u00ab Retrainspective 2025 \u00bb. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif \u00e9tait de susciter l\u2019int\u00e9r\u00eat des utilisateurs et de les inciter \u00e0 d\u00e9couvrir leur r\u00e9trospective annuelle ainsi que les temps forts de leur ann\u00e9e de voyage.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"3000\" style=\"aspect-ratio: 2200 \/ 3000;\" width=\"2200\" controls src=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/RETRAIN_VIDEO-1.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"1024\" src=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_RETRAIN_2_1-751x1024.jpg\" alt=\"\" class=\"wp-image-3349\" srcset=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_RETRAIN_2_1-751x1024.jpg 751w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_RETRAIN_2_1-220x300.jpg 220w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_RETRAIN_2_1-768x1047.jpg 768w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_RETRAIN_2_1-1126x1536.jpg 1126w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_RETRAIN_2_1-1502x2048.jpg 1502w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_RETRAIN_2_1-scaled.jpg 1877w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"1024\" src=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_RETRAIN_2_2-751x1024.jpg\" alt=\"\" class=\"wp-image-3350\" 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srcset=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_RETRAIN_2_3-751x1024.jpg 751w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_RETRAIN_2_3-220x300.jpg 220w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_RETRAIN_2_3-768x1047.jpg 768w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_RETRAIN_2_3-1126x1536.jpg 1126w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_RETRAIN_2_3-1502x2048.jpg 1502w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/SNCF_RETRAIN_2_3-scaled.jpg 1877w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"1024\" 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decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/LOGOS_SNCF-1024x608.jpg\" alt=\"\" class=\"wp-image-3348\" style=\"width:204px;height:121px\" srcset=\"https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/LOGOS_SNCF-1024x608.jpg 1024w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/LOGOS_SNCF-300x178.jpg 300w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/LOGOS_SNCF-768x456.jpg 768w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/LOGOS_SNCF-1536x913.jpg 1536w, https:\/\/baptistelegoff.com\/wp-content\/uploads\/2026\/06\/LOGOS_SNCF.jpg 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light has-parallax\" style=\"min-height:450px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-3358 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